If you look around, you can find several different explanations for the origin of the Apple logo. Adam and Eve, Isaac Netwton, Alan Turing. They’re all associated with various myths concerning an apple, but what’s the real story? Well, apparently, that’s the point of this particular article – the fact that we love a good story.
Jobs, it seems, understood intuitively an important facet of our minds: we like to know where things come from. We like stories. We like nice tales. We need our myths, our origins, our creations. It would be disappointing to know that the apple was nothing more than an apple—and the bite, a last-minute addition to clarify scale, so that it was clear that we were seeing an apple and not a cherry. And that rainbow? A representation of a screen’s color bars, since the Apple II was the first home computer that could reproduce color images on its monitor.
How boring. How much of a letdown. Far better to have a story—and the better the story, the better for us.
Read the original article from Scientific American here!
Tagged with: Alan Turing • Apple • Scientific American • Steve Jobs
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